AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Greece: Q2 2022 Performance
In Q2 2022, the top 5 apparel apps on iOS in Greece saw varied performance in weekly downloads and active users. SHEIN led with consistent growth, while others like ABOUT YOU and Nike faced fluctuating trends.
In the second quarter of 2022, the top five apparel apps on iOS in Greece demonstrated diverse performance metrics, reflecting user engagement and market dynamics. The data, sourced from Sensor Tower, provides insights into weekly downloads and active user trends.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, peaking at 11.3K in late May. Active users saw a steady rise, starting from 113.8K in late March and reaching 135.1K by the end of May. However, there was a slight dip towards the end of June, bringing active users to approximately 126.5K.
ABOUT YOU Online Fashion Shop showed a mixed trend in weekly downloads, starting at 2.3K in late March and peaking at 4.5K in early May. Downloads then sharply declined to 380 by the end of June. Active users followed a similar pattern, initially increasing to 34K in early April but gradually decreasing to 23.8K by the end of the quarter.
Nike: Shoes, Apparel, Stories had fluctuating weekly download numbers, peaking at 2.9K in late April. Active users saw a peak at 22.4K in late April but slightly decreased to 17K by the end of June.
H&M - we love fashion maintained a relatively stable download rate, with a peak of 2.2K in mid-April. Active users showed a consistent upward trend, starting from 26.1K in late March and reaching around 34.9K towards the end of June.
ZARA had a steady download rate, peaking at 1.5K in late June. The active user count remained relatively stable, starting from 9.8K in late March and ending at around 10K by the end of June.
For more detailed insights and analytics on these apps, visit Sensor Tower.
