AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Ghana for Q2 2022
Discover the performance trends of the top 5 apparel apps on iOS in Ghana during the second quarter of 2022, including weekly downloads and active user data.
During the second quarter of 2022, the top 5 apparel apps on iOS in Ghana displayed varied performance trends in terms of weekly downloads and active users. Here's a detailed look at each app's performance based on data from Sensor Tower.
SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, starting with 295 in late March and reaching a peak of 845 in mid-April. Downloads then varied, ending the quarter with 686. Active users showed a consistent upward trend, starting at 2.4K in late March and rising steadily to approximately 3.7K by the end of June.
ASOS - Discover Fashion Online had a notable spike in downloads mid-April, reaching 745, but generally hovered around 150-200 downloads per week for the rest of the quarter. Active users also saw a peak in mid-April at 2K, with numbers stabilizing around 1.3K towards the end of June.
PrettyLittleThing demonstrated a similar pattern, with a peak of 401 downloads in mid-April, followed by a gradual decline to 102 by the end of June. Active users increased to 1K in mid-April but dropped to approximately 870 by the end of the quarter.
Fashion Nova - Online Shopping showed consistent weekly downloads, peaking at 426 in late April, with numbers generally ranging between 120 and 190 across the quarter. Active users saw a peak of around 1.1K in late April and maintained a steady figure of over 1K by the end of June.
AfriqOkin had relatively stable download figures, with a slight peak of 210 in early April and a gradual decline to 107 by the end of June. Active user data was not available for this app.
For more in-depth insights and data on app performance, visit Sensor Tower.
