Top 5 iOS Apparel Apps in the UK Q2 2022

In the second quarter of 2022, the top five apparel apps on iOS in the United Kingdom displayed diverse trends in weekly downloads and active users. Here’s a detailed look at their performance.

SHEIN - Shopping Online experienced a steady incline in weekly downloads, starting from approximately 52.9K in late March and peaking at 78.7K in mid-June, before settling around 64.6K by the end of the quarter. The app’s weekly active users followed a similar pattern, increasing from 1.35M to 1.66M over the quarter.

Nike: Shoes, Apparel, Stories saw fluctuations in weekly downloads, with numbers peaking at 34.8K in mid-May and dipping to 21.2K by mid-June. Active users showed a rise from 279K in late March to a high of 357K in mid-May, ending the quarter at 295K.

H&M - we love fashion had a notable increase in weekly downloads, reaching 33.3K in mid-June from an initial 17.8K in late March. The app’s active users grew from 250K to 276K, demonstrating a consistent upward trend throughout the quarter.

JD Sports saw a steady performance in weekly downloads, peaking at 30.1K at the end of June, up from 24.1K in late March. Active users hovered around 150K, with minor fluctuations throughout the quarter.

CIDER - Clothing & Fashion displayed a significant growth in weekly downloads, starting at 7.8K in late March and peaking at 30.1K in early May, before stabilizing around 19.9K by the end of June. The app’s active users also increased from 30K to 67.3K over the quarter.

These insights highlight the varying dynamics of user engagement and app popularity in the UK’s apparel sector on iOS. For more detailed insights and trends, visit Sensor Tower.