Top 5 Apparel Apps on iOS in Europe Q2 2022

The second quarter of 2022 saw notable activity in the iOS apparel app category in Europe. Below, we dive into the performance trends of the top 5 apps: SHEIN - Shopping Online, Trendyol: Fashion & Trends, Nike: Shoes, Apparel, Stories, Zalando – Online fashion, and H&M - we love fashion. This data is provided by Sensor Tower.

SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at 407K in mid-April and then gradually declining to about 337K by the end of June. Active users fluctuated, starting at 9.2M in late March, peaking at over 10.1M in mid-May, and dropping back to around 8.9M by the end of the quarter.

Trendyol: Fashion & Trends experienced a varied download pattern, reaching a high of 175K in late May before settling at approximately 103K in the last week of June. Active users showed a consistent upward trend, from 5.2M in late March to a peak of around 5.8M in mid-June, ending the quarter at 5.6M.

Nike: Shoes, Apparel, Stories had relatively stable downloads, with a notable peak of 186K in mid-May before declining to around 95K by the end of June. Active users saw a significant increase from 1.8M in late March to a peak of 2.3M in mid-May, ending at approximately 1.9M by the end of the quarter.

Zalando – Online fashion showed consistent download numbers, peaking at 143K in early May and ending the quarter at about 128K. Active users started at 2.6M in late March, experienced minor fluctuations throughout the quarter, and ended at approximately 2.5M.

H&M - we love fashion displayed a steady download pattern, peaking at 171K in early May and ending at around 124K by the end of June. The app's active users increased from 2.6M in late March to nearly 3M by mid-June, closing the quarter at about 2.9M.

For more detailed insights and data, visit Sensor Tower.