AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Spain Q2 2022
Discover the performance trends of the top 5 apparel apps on the iOS platform in Spain during the second quarter of 2022, based on Sensor Tower data.
The second quarter of 2022 saw interesting trends in the performance of the top 5 apparel apps on the iOS platform in Spain. Here’s a detailed look at their weekly downloads, active users, and revenue performance.
SHEIN - Shopping Online experienced a dynamic quarter. Weekly downloads surged mid-quarter, peaking at approximately 63K in early May. Active users followed a similar upward trend, reaching a high of about 1M in mid-May.
Zalando – Online fashion showed consistent weekly downloads, fluctuating around the 11K to 14K range. Active users remained relatively stable, hovering around 140K to 160K throughout the quarter, with a noticeable peak of 165K in the final week of June.
ABOUT YOU Online Fashion Shop saw a significant spike in downloads in early June, hitting an impressive 80K. However, active users remained more stable, ranging between 41K and 52K, with a peak of 62K in mid-May.
ZARA had a notable increase in downloads towards the end of the quarter, reaching 24K in mid-June. Active users also saw a peak during this period, with numbers rising to 157K in the same week.
Nike: Shoes, Apparel, Stories maintained a steady download rate, typically around the 7K to 9K range. Active users fluctuated throughout the quarter, peaking at 153K in mid-May.
This data, sourced from Sensor Tower, provides a snapshot of the performance of these leading apparel apps on the iOS platform in Spain. For more detailed insights, visit Sensor Tower.
