AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Egypt Q2 2022
Explore the performance trends of the top 5 apparel apps on iOS in Egypt during Q2 2022, including weekly downloads and active users.
Throughout Q2 2022, the top 5 apparel applications on iOS in Egypt showed varying trends in weekly downloads and active users, providing valuable insights into consumer behavior in the region. These insights are based on data from Sensor Tower.
SHEIN - Shopping Online saw a notable increase in weekly downloads, peaking at 16.3K in the week of May 9. However, there was a gradual decline towards the end of the quarter, with weekly downloads dropping to 7.7K by the week of June 27. The app's weekly active users also experienced fluctuations, starting from 96.9K in late March and reaching a high of 137.3K in the week of May 23 before declining to 106.7K by the end of June.
ZARA had a steady increase in weekly downloads early in the quarter, peaking at 3.8K in mid-April. Despite a slight dip in early May, downloads stabilized around 2.4K to 2.6K per week towards the end of the quarter. Weekly active users for ZARA showed a consistent trend, starting at 21.6K in late March and maintaining around 22K to 25K throughout the quarter.
أمريكان إيجل +آري الشرق الأوسط experienced a peak in weekly downloads at 3.6K in the week of May 9, followed by a gradual decline to approximately 1.2K by the end of June. The app's weekly active users mirrored this trend, starting at 7.7K in late March, peaking at 12.5K in early May, and ending the quarter at 10.4K.
إتش أند إم: تسوق ملابس أونلاين showed significant fluctuations in weekly downloads, with a high of 3.4K in mid-April and a low of 1.4K in late June. The weekly active users for the app remained relatively stable, starting at 12.2K in late March and ending the quarter at 11.7K, with a peak of 15.1K in mid-April.
Namshi - We Move Fashion had a gradual increase in weekly downloads, peaking at 1.6K in late April, followed by a slight decline to 1.4K by the end of June. The app's weekly active users showed a steady rise from 0.9K in late March to 1.7K in late April, maintaining around 1.4K to 1.7K towards the end of the quarter.
These trends provide a clear picture of the changing dynamics in the apparel app market in Egypt during Q2 2022. For more detailed insights and data, visit Sensor Tower.
