AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Denmark Q2 2022
Explore the performance of the top 5 apparel apps on iOS in Denmark during Q2 2022, including trends in weekly downloads and active users.
In Q2 2022, the top 5 apparel apps on the iOS platform in Denmark showed varied performance trends in weekly downloads and active users.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting at approximately 3.2K and peaking at around 7.8K in mid-May. The weekly active users also saw a consistent rise, beginning at 53.8K and reaching up to 60K by mid-June.
H&M - we love fashion showed more stable trends. Weekly downloads fluctuated between 2.3K and 3.4K, while weekly active users saw a gradual increase from 72.3K to 83.1K by late June.
ABOUT YOU Online Fashion Shop demonstrated significant growth in weekly downloads, particularly in late May and early June, with numbers rising from around 1.7K to over 5K. Active users similarly increased from 11.1K to 18.6K during the same period.
Zalando – Online fashion maintained a steady download rate, ranging between 2.1K and 2.7K weekly. The active user base remained robust, starting at 106.5K and stabilizing around 102.7K by the end of the quarter.
ZARA saw moderate weekly download figures, fluctuating between 1.1K and 2.4K. The active users showed a slight increase, peaking at 18.3K in mid-June but ending the quarter at approximately 15.9K.
These insights are derived from Sensor Tower data, which provides a comprehensive overview of app performance metrics. For more detailed information and further insights, visit Sensor Tower.
