Top 5 Apparel Apps on iOS in Germany Q2 2022

In Q2 2022, the top 5 apparel apps on the iOS platform in Germany showed diverse trends in weekly downloads and active users, as revealed by Sensor Tower data.

Trendyol: Fashion & Trends saw a significant fluctuation in weekly downloads, peaking at approximately 73.6K in the week of May 23. Despite this peak, the app's downloads decreased to around 17.5K by the end of June. Active users showed a steady rise, starting at 142K and reaching a high of 171.6K in late May before settling at 160.5K by the end of the quarter.

ABOUT YOU Online Fashion Shop experienced a dramatic spike in weekly downloads, reaching around 191.5K in mid-May. This surge was followed by a decline, with downloads dropping to about 14.3K by the end of June. Active users mirrored this trend, peaking at 180.4K in mid-May and then decreasing to approximately 112.6K by the end of the quarter.

SHEIN - Shopping Online maintained relatively stable download numbers, ranging from 23K to 33.4K throughout the quarter. Active users for SHEIN saw a consistent upward trend, starting at 461.5K at the beginning of April and reaching a peak of 531.5K in mid-May, before slightly decreasing to 475.6K by the end of June.

Zalando – Online fashion had a steady download rate, with weekly downloads fluctuating between 23.3K and 30.3K. Active users showed a more varied pattern, starting at 434.6K and peaking at 535.9K in early May, before declining to 412.8K by the end of the quarter.

H&M - we love fashion exhibited a stable download trend, with weekly downloads ranging from 17.9K to 34.2K. Active users for H&M increased from 333.5K at the end of March to a peak of 378.9K in early May, before stabilizing at around 341.9K by the end of June.

These metrics provide a snapshot of the dynamic performance of top apparel apps in Germany. For more detailed insights, visit Sensor Tower.