AI Insights · Timothy · July 2022
Top 5 iOS Apparel Apps in Colombia Q2 2022 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Colombia during Q2 2022, including download numbers and active user metrics.
In the second quarter of 2022, the top 5 apparel apps on iOS in Colombia showcased notable trends in downloads and active users. Here's a detailed look at their performance based on data from Sensor Tower.
SHEIN - Shopping Online maintained a consistent performance throughout the quarter. Weekly downloads started at around 2.7K in late March and saw a gradual increase, reaching approximately 3.9K by the end of June. Active users also exhibited a steady rise, starting from 99.5K and peaking at 116.2K in mid-June, before slightly stabilizing around 113K by the end of the quarter.
Lyst: Shop Fashion Brands experienced significant growth in weekly downloads, beginning with 1.1K in late March and surging to nearly 4K by the end of June. Active users mirrored this positive trend, increasing from 4K to an impressive 7.1K during the same period, indicating a growing user engagement.
adidas: Shop Shoes & Clothing showed a more fluctuating pattern in weekly downloads, starting at 1.8K and reaching a peak of 2.3K in mid-June, before stabilizing around 1.8K by the end of the quarter. Active users exhibited a stable yet slightly fluctuating trend, peaking at 28.2K in mid-May and settling around 26.7K by the end of June.
FARFETCH - Shop Luxury Fashion displayed a steady rise in weekly downloads from 1.2K in late March to a peak of 3.1K in mid-June, before slightly decreasing to 2.1K by the end of the quarter. Active users increased consistently from 2.7K to 4.8K, indicating a growing interest in luxury fashion among Colombian users.
ZARA saw a significant spike in weekly downloads in mid-June, jumping from around 1.4K to over 4.3K, before settling at 1.9K by the end of the quarter. Active users also showed a substantial increase, starting at 7.4K in late March and peaking at 11.7K in mid-June, before stabilizing at approximately 9.2K.
These insights highlight the dynamic nature of the apparel app market on iOS in Colombia during Q2 2022. For more detailed analytics and trends, visit Sensor Tower.
