AI Insights · Timothy · June 2022
Top 5 iOS Apparel Apps in Switzerland Q2 2022 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Switzerland during Q2 2022, including weekly downloads, revenue, and active users.
In the second quarter of 2022, the top 5 apparel apps on the iOS platform in Switzerland showcased interesting trends in weekly downloads, active users, and revenue. Here's a detailed look at their performance:
SHEIN - Shopping Online saw a consistent rise in weekly downloads, starting from 3.8K at the beginning of April and peaking at 6.5K in late May. Active users also displayed a positive trend, growing from 74.8K to 91.2K by mid-May before slightly declining to 84.4K by the end of June.
Zalando – Online fashion maintained stable weekly downloads, fluctuating around 2.9K to 4K throughout the quarter. Active users were more dynamic, peaking at 104.9K in mid-May and then settling around 92.3K by the end of June.
ABOUT YOU Online Fashion Shop experienced a significant spike in downloads, surging to 14K in mid-May from a base of around 1.8K. Active users followed a similar pattern, peaking at 28.1K and then stabilizing around 18.3K by the end of June.
H&M - we love fashion had a steady download rate, with weekly figures hovering between 2.4K and 3.7K. Active users showed a strong presence, growing from 80.1K at the start of the quarter to 96.1K by mid-June, before slightly decreasing to 93.4K.
CIDER - Clothing & Fashion displayed notable growth in weekly downloads, increasing from 209 in late March to 3.4K by early June. Active users also saw a substantial rise, peaking at 5.3K in early June from just 656 at the end of March.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
