AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Central America Q2 2022
Discover the performance metrics of the top 5 apparel apps on iOS in Central America for Q2 2022, including download trends and active user statistics.
In the second quarter of 2022, the top 5 apparel apps on iOS in Central America showcased diverse performance trends in terms of weekly downloads and active users. Data from Sensor Tower highlights the following insights:
SHEIN - Shopping Online experienced a mixed trend in weekly downloads, starting at approximately 61K at the beginning of April and fluctuating throughout the quarter. The highest weekly downloads were around 64K at the end of May. Active users for SHEIN remained relatively stable, peaking at about 1.38M in the week of May 30 and ending the quarter at roughly 1.35M.
Nike: Shoes, Apparel, Stories saw a significant increase in weekly downloads, starting from approximately 24K in early April and reaching a peak of nearly 59K by the end of June. The app's active user base also grew, beginning at around 158K in late March and climbing to approximately 256K by the end of the quarter.
ZARA demonstrated steady growth in weekly downloads, with notable spikes around mid-June where downloads surged to approximately 25K. The app's active users followed a similar trend, increasing from around 62K at the end of March to a peak of roughly 91K in the week of June 20, before slightly decreasing to around 76K by the end of the quarter.
H&M - we love fashion exhibited consistent weekly downloads, starting at approximately 8.6K in late March and peaking at around 14K in mid-June. The active user base showed a steady upward trajectory, growing from around 139K at the beginning of the quarter to approximately 195K by the week of June 20, before ending the quarter at around 185K.
FARFETCH - Shop Luxury Fashion had a varied download trend, with weekly downloads ranging from approximately 5.8K to 8.9K throughout the quarter. Active users for FARFETCH increased gradually, starting at around 12.6K in late March and reaching a peak of approximately 17.9K in mid-June, before stabilizing at around 15.7K by the end of June.
These insights reflect the dynamic nature of the apparel app market in Central America on the iOS platform. For more detailed analytics and trends, visit Sensor Tower.
