AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Belarus, Q2 2022
A look at the performance of the top 5 apparel apps on iOS in Belarus during Q2 2022, featuring download and active user trends.
In the second quarter of 2022, the top 5 apparel apps on iOS in Belarus demonstrated varied performance in terms of downloads and active users. Here’s a detailed look, based on data from Sensor Tower.
SHEIN - Shopping Online saw a steady trend in downloads, beginning the quarter with 320 downloads and peaking at 569 in mid-April, before gradually declining to 301 by the end of June. Weekly active users showed resilience, starting at 9.1K and maintaining a range between 9K and 10K throughout the quarter.
FARFETCH - Shop Luxury Fashion experienced moderate download numbers, with a slight increase from 195 to 252 downloads in late May, and then a dip to 125 by the end of June. Active users fluctuated, starting at 1.5K and ending the quarter at 1.2K, indicating a gradual decline over the three months.
ZARA maintained a consistent download rate, with a notable spike to 314 downloads in mid-June. Active users remained relatively stable, starting at 2.3K and peaking at 2.6K in late June, showcasing a slightly upward trend towards the end of the quarter.
Lyst: Shop Fashion Brands observed a significant increase in downloads, particularly in early May where they rose to 302, and closing the quarter with 253. Active users followed a similar trend, starting at 384 and reaching 672 by the end of June, highlighting a steady growth in user engagement.
Finally, ZAFUL - My Fashion Story had a varied download pattern, peaking at 282 in late April but dropping to zero by the end of June. Active users also saw a decline, beginning at 687 and reducing to 585 by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
