Top 5 iOS Apparel Apps in Brazil: Q2 2022 Performance

The second quarter of 2022 saw notable trends in the performance of the top 5 iOS apparel apps in Brazil. Below, we delve into the weekly downloads and active user metrics for SHEIN - Shopping Online, ZARA, PatPat - Kids & Baby Clothing, adidas: Shop Shoes & Clothing, and C&A Pay.

SHEIN - Shopping Online experienced a steady pattern in weekly downloads, averaging around 168K. The weeks of April 11 and June 13 saw peaks of approximately 175K and 181K downloads respectively. The app’s active user base also showed a consistent increase, starting from 1.89M in late March and peaking at 2.32M in mid-June.

ZARA displayed a more fluctuating download trend. After a steady start, the app saw a significant spike to 85K downloads in the week of June 20. Active users followed a similar pattern, peaking at 87K in the same week before slightly declining to 72K by the end of the quarter.

PatPat - Kids & Baby Clothing showed a sharp increase in downloads in mid-April, reaching a high of 24K. However, this was followed by a decline, stabilizing around 10K to 14K downloads towards the end of the quarter. Active users mirrored this trend, peaking at 42K in late April and settling around 27K by the end of June.

adidas: Shop Shoes & Clothing had a consistent download rate throughout the quarter, with a noticeable peak of 13.8K downloads in mid-May. Active users steadily increased from 47K in late March to 61K by the end of June, reflecting a gradual growth in user engagement.

C&A Pay demonstrated a significant spike in downloads in early May, reaching 17K. Despite some fluctuations, the app maintained a healthy download rate, averaging around 10K in the latter part of the quarter. Active users showed a similar upward trend, peaking at 68K in the last week of June.

These insights are derived from Sensor Tower's data, providing a snapshot of the top-performing iOS apparel apps in Brazil for Q2 2022. For more detailed analytics and trends, visit Sensor Tower.