Top 5 Apparel Apps Performance on iOS in Bulgaria for Q2 2022

The second quarter of 2022 saw dynamic performance among the top 5 apparel apps on the iOS platform in Bulgaria. Let's delve into the weekly trends in downloads and active users for these leading apps.

ABOUT YOU Online Fashion Shop experienced a decline in weekly downloads from 1.9K at the beginning of April to around 1.1K by the end of June. Active users saw a peak of 32.9K in early April, followed by a gradual decrease to 23.6K by the end of the quarter.

SHEIN - Shopping Online maintained a consistent download trend, starting at 1.2K in late March and fluctuating around 1.2K to 1.6K throughout the quarter. Active users steadily increased from 14.3K to 17.6K by the end of June, showing strong user engagement.

MODIVO - Moda i zakupy online saw a significant rise in weekly downloads, starting at 790 and reaching a peak of 1.6K in mid-June. Active users mirrored this trend, growing from 4.9K to 7K over the same period.

H&M - we love fashion had a fluctuating download pattern, peaking at 1.8K in mid-April and then stabilizing around 600 to 1K downloads per week. Active users increased from 14.3K at the end of March to a high of 19.4K by mid-June.

efootwear.eu online shoe store experienced a notable spike in weekly downloads, from 843 in late March to a peak of 1.8K in early June. Active users increased from 4.7K to 5.8K during the same period, indicating a strong growth in user base.

The data for these insights comes from Sensor Tower, where more comprehensive analytics and details can be found.