Top 5 Apparel Apps on iOS in Belgium Q2 2022

The second quarter of 2022 saw notable activity in the iOS apparel app market in Belgium. Here’s a closer look at the performance metrics for the top 5 apparel apps: SHEIN - Shopping Online, Zalando – Online fashion, Nike: Shoes, Apparel, Stories, H&M - we love fashion, and ZARA.

SHEIN - Shopping Online experienced significant fluctuations in its weekly downloads. Starting at around 10.2K downloads in late March, the app saw a peak of approximately 21.9K downloads in the first week of June, before dropping to 8K by the end of the quarter. Active users for the app remained relatively steady, starting at 196.6K and ending at 218.8K.

Zalando – Online fashion had a more stable trend in weekly downloads, beginning at 4.5K and ending with a slight increase to nearly 4K by the end of June. Active users showed a similar steady trend, starting at 127.8K and peaking at around 140.4K in the final week of the quarter.

Nike: Shoes, Apparel, Stories saw a consistent decline in weekly downloads, from 3K in late March to around 2.2K by the end of June. Active users followed a similar downward trend, starting at 61.5K and decreasing to 60.2K over the quarter.

H&M - we love fashion had a variable download pattern, with weekly downloads starting at 3.1K, peaking at 4.9K in mid-April, and ending at 3.2K. Active users for H&M showed an overall increase, starting at 78.4K and reaching a peak of 94.4K in the third week of June before slightly dropping to 92.1K by the end of the quarter.

ZARA had relatively stable weekly downloads, ranging from 2.1K to 2.5K. The app’s active user base showed more volatility, starting at 30.7K and peaking at 40.5K in mid-April, then stabilizing at around 33.9K by the end of June.

These insights from Sensor Tower highlight the dynamic nature of the apparel app market on iOS in Belgium during Q2 2022. For more detailed analytics and trends, visit Sensor Tower.