AI Insights · Timothy · July 2022
Top 5 iOS Apparel Apps in Australia Q2 2022
Discover the performance trends of the top 5 apparel apps on iOS in Australia for Q2 2022, including download rates and active user metrics.
In the second quarter of 2022, the top 5 apparel apps on iOS in Australia showed varied performance in terms of downloads and active users. Below, we delve into the specifics of each app's performance.
SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, initially peaking at around 20K downloads at the beginning of April and gradually declining to approximately 13.5K by the end of June. Active users saw a steady increase, beginning at 332K in late March and rising to around 345K by the end of the quarter.
Nike: Shoes, Apparel, Stories showed an upward trend in weekly downloads, starting at 6K in late March, peaking at 10.5K in mid-May, and closing the quarter at 9.3K. Active users also rose from 60K in late March to approximately 77K by the end of June.
H&M - we love fashion maintained a consistent download rate, with weekly downloads varying between 4.7K and 7.3K. The app's active users grew steadily from 73K at the beginning of the quarter to about 94K by the end of June.
UNIQLO AU saw a significant rise in weekly downloads, starting at 2.8K in late March and reaching a peak of 6.9K in early June. Active users increased from 27.8K to roughly 35K throughout the quarter.
CIDER - Clothing & Fashion had a varied performance in weekly downloads, peaking at 8.8K in late April and dropping to around 3.5K by the end of June. Active users followed a similar trend, rising from 6K in late March to a high of nearly 15K in late April, then tapering off to approximately 10K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
