AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Austria for Q2 2022
Discover the performance of the top 5 apparel apps on iOS in Austria during Q2 2022, with insights on downloads and active users.
In the second quarter of 2022, the top 5 apparel apps on iOS in Austria experienced varied performances in terms of weekly downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive look at the trends for these apps.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at 4.3K in late May. Weekly active users for the app remained stable, averaging around 74K throughout the quarter, with a slight decline towards the end of June.
Zalando – Online fashion experienced a steady decline in weekly downloads, dropping from 4K in mid-April to approximately 2.3K by the end of June. However, weekly active users showed resilience, maintaining an average of around 52K, with minor fluctuations.
ABOUT YOU Online Fashion Shop had a notable spike in weekly downloads, reaching 16.5K in mid-May, followed by a sharp decline to below 1K by the end of June. Weekly active users also peaked in mid-May at 16.4K but dropped to around 10.5K by the quarter's end.
H&M - we love fashion showed a mixed performance in weekly downloads, with highs of 3.9K in early May and lows of 1.9K in late May. Weekly active users fluctuated slightly but generally stayed around the 40K mark, peaking at 44K in early May.
Lastly, Trendyol: Fashion & Trends exhibited a sharp increase in weekly downloads, reaching 5K in late May, before stabilizing around 1.4K towards the end of June. Weekly active users mirrored this trend, peaking at 10.5K in late May and then stabilizing around 7.7K by the end of the quarter.
For more detailed insights and trends, visit Sensor Tower.
