AI Insights · Timothy · July 2022
Top 5 iOS Apparel Apps in Africa Q2 2022 Performance
Explore the performance of the top 5 apparel apps on iOS in Africa during Q2 2022, featuring insights on downloads, active users, and more from Sensor Tower.
During the second quarter of 2022, the top 5 apparel apps on the iOS platform in Africa showed varied performance trends. Data from Sensor Tower reveals insights into weekly downloads and active user metrics for these leading apps.
SHEIN - Shopping Online demonstrated a notable performance. Weekly downloads peaked at approximately 35.7K in early May, while active users saw a steady rise, reaching around 286.6K in late May. Despite a slight decline towards the end of the quarter, the app maintained a strong presence with around 255.8K active users in the last week of June.
ZARA experienced a stable yet growing trend in weekly downloads, peaking at about 12.7K in mid-June. Active users also saw an upward trajectory, reaching approximately 57.9K in mid-June before stabilizing around 50K towards the end of the quarter.
Lyst: Shop Fashion Brands saw a gradual increase in weekly downloads, peaking at around 5.3K in the last week of June. The app also attracted more active users, with numbers rising from approximately 17.1K at the beginning of the quarter to about 23K by the end of June.
أمريكان إيجل +آري الشرق الأوسط showed a strong start in Q2, with weekly downloads peaking at around 3.3K in late April. Active users increased steadily, reaching around 12.5K in early May, before stabilizing at approximately 10.4K by the end of the quarter.
إتش أند إم: تسوق ملابس أونلاين saw a peak in weekly downloads of about 3.5K in mid-April. Active users fluctuated throughout the quarter, peaking at around 15.5K in mid-April, then stabilizing around 12.1K by the end of June.
For more detailed insights and data, visit Sensor Tower.
