AI Insights · Timothy · July 2022
Top 5 Android Shopping Apps in Nigeria: Q2 2022 Performance
Discover the performance trends of the top 5 shopping apps on Android in Nigeria during Q2 2022, including weekly downloads and active user data.
The second quarter of 2022 saw notable performance trends among the top shopping apps on the Android platform in Nigeria. Here's a detailed look at the weekly downloads and active user metrics for the top 5 apps: JUMIA Online Shopping, Alibaba.com - B2B marketplace, AliExpress - Shopping App, Konga Online Marketplace, and Baxi Mobile.
JUMIA Online Shopping had a strong quarter with a significant increase in weekly downloads, peaking at approximately 87K in mid-June. Active users showed a consistent rise, starting from around 743K at the end of March and reaching over 829K by the end of June.
Alibaba.com - B2B marketplace experienced a steady growth in weekly downloads, reaching a high of about 27K in late May. Active users also followed an upward trend, beginning with approximately 166K and peaking at over 257K in early June.
AliExpress - Shopping App saw notable increases in weekly downloads, culminating at around 27.6K by the end of June. The app's active user base remained relatively stable, fluctuating between 120K and 136K throughout the quarter.
Konga Online Marketplace had a moderate increase in weekly downloads, peaking at around 6K in early June. Active users grew steadily from approximately 21.7K at the end of March to over 25.7K by mid-June.
Baxi Mobile showed a decline in weekly downloads after a peak of around 19.5K in early April, stabilizing around 1.4K towards the end of June.
These insights are based on data from Sensor Tower, where more detailed analytics can be found.
