AI Insights · Timothy · July 2022
Top 5 Shopping Apps on Android in Ghana: Q2 2022 Performance
Discover the performance trends of the top 5 shopping apps on the Android platform in Ghana during Q2 2022, based on Sensor Tower data.
In the second quarter of 2022, the top 5 shopping apps on the Android platform in Ghana exhibited varying performance trends in terms of weekly downloads and active users. This analysis, provided by Sensor Tower, highlights the key metrics for each app during this period.
JUMIA Online Shopping saw a notable fluctuation in weekly downloads, starting at 26.8K at the end of March and peaking at 41.9K in early May. However, downloads decreased to 18.2K by the end of June. The app's weekly active users followed a similar pattern, increasing from 518K in late March to 572K in mid-April, before declining to 465K by the end of June.
Alibaba.com - B2B marketplace experienced a more stable trend in weekly downloads, ranging from a low of 8.8K in late May to a high of 21.2K at the end of June. The app's weekly active users showed consistent growth, rising from 274K in late March to a peak of 359K in mid-June before slightly dropping to 353K by the end of the quarter.
KiKUU: Online Shopping Mall had a moderate performance in weekly downloads, with numbers fluctuating between 3.5K and 7K throughout the quarter. The app's weekly active users saw a decline from 136K in late March to 126K by the end of June, despite a brief increase to 141K in mid-May.
Franko Trading demonstrated a declining trend in weekly downloads, starting at 3.7K in late March and dropping to 2K in late May, before recovering slightly to 2.9K by the end of June. The app's weekly active users remained relatively stable, fluctuating around the 27K mark throughout the quarter.
TospinoMall experienced the most variability in weekly downloads, beginning at 2.9K at the end of March, dropping to 1K in early June, and then rising sharply to 3.8K by the end of the quarter. Unfortunately, data on weekly active users for this app was not available.
These insights, derived from Sensor Tower, provide a comprehensive overview of the performance of these top shopping apps in Ghana. For more detailed analytics and trends, visit Sensor Tower.
