AI Insights · Timothy · July 2022
Top 5 Shopping Apps on Android in Africa for Q2 2022
Explore the performance of the top 5 shopping apps on Android in Africa during Q2 2022, with insights on downloads and active user trends.
The second quarter of 2022 saw significant activity in the shopping app sector on Android in Africa. Here, we delve into the performance of the top 5 shopping applications, based on data from Sensor Tower.
JUMIA Online Shopping experienced notable growth in downloads, starting the quarter with approximately 293K weekly downloads and peaking at around 438K in early June. Active users also showed a strong upward trend, growing from about 3.25M at the start of April to nearly 3.78M by mid-June.
Alibaba.com - B2B marketplace saw a steady increase in weekly downloads, beginning at 165K and reaching up to 317K by the end of June. The app's active users mirrored this growth, rising from approximately 2.17M to 2.77M over the quarter.
Amazon Shopping maintained a consistent download rate, fluctuating between 160K and 222K weekly downloads throughout the quarter. Active users showed a gradual increase from around 1.73M to about 1.92M by the end of June.
SHEIN-Shopping Online had a more volatile pattern in downloads, starting at around 110K and gradually decreasing to 75K by the end of June. However, active users remained relatively stable, peaking at about 879K in early June before settling around 800K at the quarter's end.
Lucky ONE demonstrated strong growth in downloads, beginning at approximately 59K and reaching up to 123K by early May. Active users also saw an upward trend, starting the quarter at 223K and peaking at around 330K by mid-June.
For more detailed insights and comprehensive data, visit Sensor Tower.
