AI Insights · Timothy · July 2022
Top 5 Lifestyle Apps on Android in New Zealand, Q2 2022
An overview of the performance of the top 5 lifestyle apps on Android in New Zealand during Q2 2022, highlighting download trends, revenue, and active users.
During the second quarter of 2022, the top 5 lifestyle apps on the Android platform in New Zealand showcased interesting trends in downloads, revenue, and active users. Here is a detailed analysis of their performance:
Google Home maintained a consistent presence with weekly downloads fluctuating between 2.8K and 3.5K. The highest downloads were recorded in the week of April 18 at approximately 3.5K. Active users saw a slight variation, peaking at around 36K in mid-April and closing the quarter at approximately 35.2K.
Relax - Age Magic & Meditation experienced a significant spike in weekly downloads, reaching a peak of about 6.3K in the week of May 23. Active users followed a similar trend, with the highest number of active users being around 6.6K in the same week. Weekly revenue was minimal, with occasional earnings of $1 or $2.
Trade Me: Property, Jobs, Shop exhibited stable download numbers, ranging from 1.5K to 2.2K per week. The highest downloads were observed in the week of June 13 at roughly 2.2K. Active users remained robust, averaging around 55K to 60K throughout the quarter.
Pinterest saw steady weekly downloads, ranging between 1.3K and 1.6K. The highest number of downloads occurred in the week of April 18 with approximately 1.6K. Active users remained consistently high, averaging around 200K throughout the quarter.
Super Slime Simulator: DIY Art had variable weekly downloads, peaking at about 1.7K in mid-April. Active users followed a similar trend, with the highest count being around 5.5K in the same period. Revenue was sporadic, with occasional peaks of $1 to $3.
These insights, derived from Sensor Tower data, provide a clear view of the performance trends of these top lifestyle apps. For more detailed analytics and insights, visit Sensor Tower.
