AI Insights · Timothy · July 2022
Top 5 Android Lifestyle Apps in the Middle East: Q2 2022 Performance
Discover the performance of the top 5 Lifestyle apps on Android in the Middle East during Q2 2022, including trends in downloads, revenue, and active users.
Throughout the second quarter of 2022, the top 5 Lifestyle applications on the Android platform in the Middle East exhibited varied performance in terms of downloads, revenue, and active users. Here’s a closer look at each app's metrics based on data from Sensor Tower.
Muslim Muna: Quran Azkar Athan by Muslimuna Studio demonstrated a significant fluctuation in weekly downloads, peaking at around 109K in the last week of March and experiencing a low of approximately 27K in late April. The weekly revenue showed a gradual decline from $342 at the end of March to about $47 by mid-June, with some recovery to $188 by the end of June. The weekly active users remained relatively stable, starting at 911K in late March and ending at 871K in late June.
Pinterest maintained a consistent performance in the Middle East. Weekly downloads remained stable, fluctuating between 32K and 44K throughout the quarter. The number of active users ranged from 1.5M to 1.6M, peaking in late April and early May.
Muslim Pro: Quran Athan Prayer by Bitsmedia saw a significant drop in weekly downloads from 83K at the end of March to around 13K in early May, before stabilizing around the 15K mark. Revenue initially increased to $1.2K in early April but gradually decreased to about $341 by mid-June. Active users also saw a decline from 609K in late March to approximately 425K by the end of June.
صلاتك Salatuk (Prayer time) by Masarat App experienced a notable decrease in downloads from 97K in late March to around 12K by mid-May, with a slight increase to 13K by the end of June. Active users showed a minor decrease from 2.9M to around 3M throughout the quarter.
Prayer Times - Azan Pro Muslim by Avi_App saw a sharp decline in weekly downloads from 124K in late March to 6.4K by the end of June. Revenue remained minimal, peaking at $46 in early April and dropping to $5 by mid-June. Active users decreased from 155K in late March to about 59K by the end of June.
These insights highlight the dynamic nature of the Lifestyle app category on Android in the Middle East. For more detailed insights and trends, visit Sensor Tower.