AI Insights · Timothy · July 2022
Top 5 Lifestyle Apps on Android in Africa: Q2 2022 Performance
A look at the performance of the top 5 lifestyle apps on Android in Africa during Q2 2022, showcasing trends in downloads, revenue, and active users.
In Q2 2022, the top 5 lifestyle apps on Android in Africa demonstrated varied performance trends in terms of downloads, revenue, and active users. Here's an overview of their performance based on Sensor Tower data.
Muslim Muna: Quran Azkar Athan from Muslimuna Studio had significant weekly downloads, starting at 665K and peaking at 675K in early April, before gradually declining to 122K in early May. The app saw an upward trend again towards the end of the quarter, reaching 183K in the last week of June. Weekly revenue peaked at $631 in the first week of April and showed a downward trend, stabilizing around $206 by the end of June. Weekly active users started strong at 7.0M, fluctuating slightly throughout the quarter, ending at 6.4M.
Pinterest, published by Pinterest, maintained a consistent download rate, beginning the quarter with 126K and ending with 139K. The app experienced a slight increase mid-quarter, with weekly downloads peaking at 157K in early June. Weekly active users remained relatively stable, fluctuating between 3.3M and 3.5M throughout the quarter.
Muslim Pro: Quran Athan Prayer from Bitsmedia saw a notable decline in weekly downloads from 307K in late March to 30K in mid-May. However, the app experienced a recovery, ending the quarter with 50K downloads. Weekly revenue followed a similar trend, peaking at $978 in early April and gradually decreasing to $333 by the end of June. Weekly active users showed a slight decline from 1.0M to 846K over the quarter.
Al-Quran (Pro), by ISYSWAY, started the quarter with 186K downloads, which decreased to 20K by early May. The app saw a gradual increase towards the end of the quarter, ending with 27K downloads. Weekly active users followed a downward trend from 336K in late March to 234K by the end of June.
صلاتك Salatuk (Prayer time), published by Masarat App, had a varied download rate, starting strong with 266K in late March but dropping to 24K by mid-June. The app managed to recover slightly, ending the quarter with 30K downloads. Weekly active users remained relatively stable, fluctuating between 6.7M and 7.5M throughout the quarter.
These insights highlight the dynamic nature of app performance in the lifestyle category on Android in Africa. For more detailed analytics and insights, visit Sensor Tower.