Top 5 Insurance Apps on Android in Bulgaria, Q2 2022

In the second quarter of 2022, the insurance app market in Bulgaria saw varied performance among the top 5 apps on the Android platform, according to Sensor Tower data. Here’s a closer look at their weekly downloads and user engagement trends.

My Generali Bulgaria experienced fluctuating weekly downloads throughout the quarter. Starting at 289 downloads in the last week of March, the app saw a peak of 347 downloads in mid-April before dipping to 170 downloads by the end of April. It then recovered slightly to maintain an average of around 200 downloads per week in June.

B-Assist also showed variability in its download trends. The app began Q2 with a strong start of 393 downloads in the last week of March and fluctuated between a high of 344 downloads in mid-April and a low of 127 downloads in late May. By the end of June, B-Assist stabilized with around 173 downloads per week.

България Иншурънс had a notable peak in the second week of April, reaching 338 downloads. However, the app faced a downward trend, ending June with only 113 downloads. The mid-quarter period showed a consistent decline, reflecting a decrease in user acquisition.

Boleron maintained a relatively steady download rate, starting with 224 downloads in late March and experiencing minor fluctuations throughout the quarter. The app saw a slight increase to 204 downloads in early June, and ended the quarter with 189 downloads, indicating stable user interest.

ZBK Orel had an interesting performance pattern. The app began with 92 downloads in late March, peaked at 207 downloads in mid-April, and then saw a sharp decline to just 1 download by early June. This significant drop suggests a major decrease in new user engagement towards the end of the quarter.

These insights highlight the dynamic nature of the insurance app market in Bulgaria. For more detailed analytics and trends, visit Sensor Tower for comprehensive data and insights.