AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in South Africa: Q2 2022 Performance
Discover the performance trends of the top 5 apparel apps on Android in South Africa during Q2 2022, including download numbers, active users, and more.
In the second quarter of 2022, the top 5 apparel applications on the Android platform in South Africa showed varied performance trends in terms of downloads and active users. Here’s a closer look at how each app fared during this period.
SHEIN-Shopping Online experienced a decline in weekly downloads, starting with around 80K at the beginning of April and dropping to approximately 39K by the end of June. Active users for SHEIN saw fluctuations, beginning at nearly 401K in late March, peaking at 456K in early June, and ending with about 429K at the close of the quarter.
Nike: Shoes, Apparel & Stories had stable download numbers, with weekly figures hovering around 5K throughout the quarter. The active users for Nike also remained consistent, starting at 16.8K at the end of March and slightly tapering off to 16.3K by the end of June.
Zara showed a more dynamic trend in downloads, beginning with 2.3K in late March, dipping mid-quarter, and then surging to nearly 6K in the week of June 20. Active users for Zara followed a similar pattern, starting at 20K, peaking at around 27.5K in mid-June, and ending at 21.9K by the end of the quarter.
Lyst: Shop Fashion Brands had a notable spike in downloads, rising from around 5.4K in late March to 9.4K by the end of June. Active users for Lyst also saw significant growth, starting at 17K at the end of March and reaching 22.6K by the end of the quarter.
Newchic - Fashion Online experienced a decrease in weekly downloads, beginning at 6.2K in late March and dropping to 799 by the end of June. Active users for Newchic mirrored this trend, starting at 9.5K and declining to 3.2K by the end of the quarter.
These insights come from Sensor Tower, where more detailed analytics and trends can be explored.
