Top 5 Apparel Apps on Android in the US: Q2 2022 Performance

In Q2 2022, the top 5 apparel apps on the Android platform in the United States showcased interesting trends in weekly downloads and active users. Here’s a detailed look at their performance:

SHEIN-Shopping Online experienced a steady number of weekly downloads, starting at approximately 181K in early April and peaking at around 202K in mid-April. However, the downloads gradually decreased towards the end of the quarter, finishing at 156K. The weekly active users saw a slight fluctuation, beginning at about 2.2M and peaking at 2.4M by the end of May, before stabilizing around 2.2M again by the end of June.

Nike: Shoes, Apparel & Stories had a consistent download trend throughout the quarter, with weekly downloads fluctuating between 36K and 46K. The active users started at 592K in late March, showing a significant increase to 792K by late April, and then fluctuating around 670K to 723K towards the end of June.

CIDER - Clothing & Fashion saw variable download numbers, starting at 19K in late March and peaking at 31K in early May. Downloads then decreased slightly, ending the quarter at around 17K. Active users followed a similar pattern, starting at 33K and peaking at 55K in early May, before stabilizing around 49K by the end of June.

GOAT – Sneakers & Apparel maintained a consistent download rate, beginning at 27K and gradually decreasing to around 16K by late June. The active users showed a peak at 359K in early May, with a slight decline to approximately 294K by the end of the quarter.

VENUS: Women's Clothing & Swim had a notable increase in downloads, starting at 18K in early April and peaking at 24K in early June, before dropping significantly to 6K by the end of June. Active users also showed growth from 9.8K in late March to a peak of 14K in early June, followed by a decline to 8.9K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.