AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in South America, Q2 2022
Discover the performance of the leading apparel apps on Android in South America during Q2 2022, with insights on downloads and active users.
During the second quarter of 2022, the top 5 apparel applications on the Android platform in South America demonstrated varied performance metrics in terms of downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of the trends for these popular apps.
SHEIN-Shopping Online saw significant weekly downloads, peaking at approximately 847K in mid-June. Although there was a slight fluctuation, the app maintained a robust presence with download numbers mostly staying above 700K. Active users for SHEIN experienced a consistent upward trend, starting from 9.5M at the end of March and reaching over 11.6M by mid-June.
Lojas Renner - Comprar Roupas experienced a notable increase in weekly downloads, peaking at around 106K in the first week of May. However, there was a decline towards the end of the quarter, with downloads dropping to approximately 71K by the last week of June. Active users showed a similar pattern, with an initial rise to around 1.9M in early May, followed by a gradual decline to approximately 1.7M by the end of June.
Zattini: Comprar Roupas Online maintained steady weekly downloads, with numbers fluctuating between 66K to 94K throughout the quarter. The peak was observed in mid-May with about 94K downloads. Active users for Zattini also showed a steady increase from approximately 503K at the end of March to around 601K in mid-June.
adidas: Shop Shoes & Clothing witnessed a significant surge in weekly downloads, particularly in June, where the numbers rose from 58K in late March to a peak of approximately 130K in the first week of June. Active users mirrored this trend, increasing from around 615K in early May to over 800K by mid-June.
Riachuelo – Comprar roupas experienced a fluctuating trend in weekly downloads, peaking at around 76K in early April and again in early May. By the end of June, downloads had decreased to approximately 50K. Active users saw a consistent rise, starting from around 718K at the end of March and peaking at approximately 867K in early June before slightly declining to around 739K by the end of the quarter.
These insights provide a snapshot of the dynamic performance of top apparel apps on Android in South America during Q2 2022. For more detailed data and further insights, visit Sensor Tower.
