Top 5 Apparel Apps on Android in Sweden Q2 2022

In the second quarter of 2022, the top five apparel apps on the Android platform in Sweden demonstrated diverse trends in weekly downloads and active users.

SHEIN-Shopping Online experienced a fluctuating pattern in weekly downloads. Starting at approximately 9.9K downloads in late March, the app saw a peak of around 14.3K in early April before gradually declining to about 5.9K by the end of June. Despite the fall in downloads, weekly active users remained relatively stable, starting from 107K in late March and peaking at 130.6K in mid-May before settling at 120.5K at the end of June.

H&M - we love fashion showed a more consistent trend in weekly downloads, fluctuating between 2.4K and 3.5K throughout the quarter. Weekly active users displayed a gradual increase, starting from 60.8K at the end of March and reaching 68.4K by the end of June.

Zalando – online fashion store maintained a consistent download rate, ranging from 2.1K to 3.1K throughout the quarter. The app's weekly active users showed slight fluctuations, starting at 85.4K in late March, dipping to 79K by the end of May, and recovering to 82.7K by the end of June.

ABOUT YOU Online Fashion Shop had a steady download pattern with minor fluctuations between 1.7K and 3.1K during the quarter. Weekly active users showed a slight increase from 16.7K in late March to 19.2K by mid-June before settling at 17K by the end of June.

bonprix - fashion & style also displayed consistency in weekly downloads, ranging between 1.3K and 1.9K throughout the quarter. Weekly active users remained stable, starting at 20K in late March and ending at approximately the same number by the end of June, with minor fluctuations in between.

These trends highlight the varied performance of top apparel apps in Sweden for Q2 2022. For more detailed insights and data, visit Sensor Tower.