Top 5 Apparel Apps on Android in Russia Q2 2022

In Q2 2022, the top 5 apparel apps on the Android platform in Russia showcased varying trends in downloads and active user metrics. Here's a detailed look at their performance:

SHEIN-Shopping Online had a fluctuating trend in weekly downloads, peaking at approximately 61K in mid-April and then gradually declining to around 26K by the end of June. The app had a significant user base, with weekly active users starting at 1M at the beginning of the quarter and decreasing to about 547K by the end of June.

Nike: Shoes, Apparel & Stories experienced a more stable trend in weekly downloads, with a peak of 7.5K in mid-April and a notable drop to just 579 in mid-June. The active user count showed a gradual decline from approximately 51K at the beginning of the quarter to around 41K at the end of June.

ASOS saw its weekly downloads peak at around 4K in early April, with a sharp increase to over 15K at the end of June. The app's active users fluctuated, starting at about 51K in late March, peaking at 64K in early April, and then stabilizing around 44K by the end of June.

Zara maintained a steady download rate, with minor fluctuations and a peak of 3K in mid-June. The active user metrics also showed variability, starting at approximately 56K in late March, dipping to around 25K by early June, and then recovering slightly to 26K by the end of June.

Banggood - Online Shopping had a volatile download trend, with a significant spike to nearly 6K in mid-June from a low of 1.4K in early June. Active users followed a similar pattern, starting at about 22K in late March, peaking at 25.5K in mid-June, and settling at around 21.6K by the end of the quarter.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower's platform.