AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in Portugal for Q2 2022
Discover the performance trends of the top 5 apparel apps on Android in Portugal during Q2 2022, including weekly downloads and active user statistics.
During the second quarter of 2022, the top 5 apparel applications on the Android platform in Portugal showed varying trends in downloads and active user engagement. Data from Sensor Tower provides a detailed look at these trends.
SHEIN-Shopping Online experienced a notable increase in weekly downloads, peaking at 21.6K in mid-April. Although downloads fluctuated, they remained above 11K throughout the quarter. Active users showed a steady rise, reaching approximately 337.8K in mid-May before slightly decreasing to 313K by the end of June.
ABOUT YOU Online Fashion Shop had consistent weekly downloads, with a peak of 10.3K at the start of May. However, downloads saw a decline towards the end of the quarter, dropping to around 6.6K. Active user numbers remained relatively stable, hovering around 65K to 70K, with a slight increase to 68.4K in the final week of June.
Nike: Shoes, Apparel & Stories saw its weekly downloads fluctuate between 1.9K and 3.6K. Active users exhibited a slight downward trend, starting at 32.9K at the end of March and ending at 29.8K by the end of June.
H&M - we love fashion had a peak in weekly downloads of approximately 5.1K in mid-June. Active user numbers saw a significant increase during the same period, rising from 64.7K at the end of March to a high of 78.8K, before settling at 68.4K by the end of June.
JD Sports maintained a steady download rate, with weekly downloads ranging between 1.8K and 3.7K. Active users remained relatively stable throughout the quarter, averaging around 13.5K to 15.5K.
For more detailed insights and data, visit Sensor Tower.