AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in New Zealand: Q2 2022
Explore the performance of the top 5 apparel apps on the Android platform in New Zealand during Q2 2022. Metrics include weekly downloads and active users, based on data from Sensor Tower.
In the second quarter of 2022, the top 5 apparel apps on the Android platform in New Zealand showcased varied performance trends. Below are the insights based on weekly downloads and active users, with data sourced from Sensor Tower.
SHEIN-Shopping Online maintained a strong presence with weekly downloads starting at 4.8K and gradually declining to around 3.3K by the end of June. Active users remained relatively stable, fluctuating between 47K and 51K, closing the quarter at around 51.2K.
JD Sports saw a consistent download trend, starting at 781 and peaking at 1K in mid-June. Active users similarly showed a steady increase, beginning at 2.6K and ending at approximately 3K.
Nike: Shoes, Apparel & Stories experienced a steady climb in downloads, starting at 412 and peaking at 752 in mid-May. The app's active users also increased, beginning at 1.6K and reaching around 1.8K by the end of the quarter.
Culture Kings New Zealand showed a varied download pattern, starting at 428 and peaking at 758 by the end of May. However, there was a notable drop to 375 downloads by the last week of June.
Glassons displayed modest download figures, starting at 259 and peaking at 365 in late May. The app's download numbers remained relatively steady, ending the quarter at around 303.
For more detailed insights and data, visit Sensor Tower.