AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in Netherlands Q2 2022
Explore the performance of the top 5 apparel apps on the Android platform in the Netherlands during Q2 2022, based on Sensor Tower data.
During the second quarter of 2022, the top 5 apparel apps on the Android platform in the Netherlands showed varied performance in terms of downloads and active users. The data, sourced from Sensor Tower, provides a detailed look at the trends for each app.
SHEIN-Shopping Online experienced a peak in weekly downloads at 17.9K in the week of April 25, followed by a gradual decline, ending the quarter with 12.4K downloads. Weekly active users for the app started at approximately 346.9K at the end of March and saw a general upward trend, closing the quarter at around 396.1K.
Zalando – online fashion store showed a steady increase in weekly downloads, peaking at 8.1K in early May and stabilizing around 6.8K by the end of June. The app's active user base fluctuated, starting at 164.2K and ending at 158.6K, with a notable peak of 165.5K in mid-June.
bonprix - fashion & style had its highest weekly downloads of 5.2K in mid-June, with a noticeable drop to 3.1K by the end of the quarter. The active user count saw minor fluctuations, beginning at 37.9K and finishing at 34.7K.
ABOUT YOU Online Fashion Shop had a consistent download rate, peaking at 4.5K in early June. Weekly active users showed a significant increase from 46.8K at the end of March to 66.6K in mid-May, before settling at 43.4K by the end of June.
H&M - we love fashion saw its highest downloads of 5.6K in the first week of May, with a downward trend to 2.8K by the end of June. Active users demonstrated a general increase, starting at 107.3K and reaching 125.9K in mid-June, before slightly decreasing to 117K by the end of the quarter.
This data from Sensor Tower provides valuable insights into the performance trends of these top apparel apps. For more detailed analytics and insights, visit Sensor Tower.
