AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in Kenya for Q2 2022
Discover the performance of the top 5 apparel apps on Android in Kenya during Q2 2022, with insights on weekly downloads and active users.
In the second quarter of 2022, the top 5 apparel apps on the Android platform in Kenya showcased varying trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.
SHEIN-Shopping Online saw its weekly downloads fluctuate throughout the quarter, starting from 3.6K at the end of March and reaching a peak of approximately 3.8K by late June. The app's weekly active users also displayed a positive trend, rising from 17.9K in late March to about 20.1K by the end of June.
Bellewholesale-Fashion Store experienced a steady increase in downloads towards the end of the quarter, with numbers climbing from 1.9K in late March to around 2.4K in late June. Weekly active users followed a similar trend, growing from 1.6K at the end of March to 2.1K by the end of June.
Namshi - We Move Fashion showed a mixed performance in terms of downloads. Starting at 2K at the end of March, the app saw a peak of approximately 2.1K in mid-June. Active users, however, displayed a more consistent growth, increasing from 2.2K in late March to around 2.1K by the end of June.
Fashion Nova had a relatively stable download rate, beginning at 1.8K at the end of March and reaching a peak of around 1.9K in mid-June. The app's weekly active users saw a significant rise from 6.3K in late March to approximately 7.3K by mid-June.
Newchic - Fashion Online faced fluctuating download numbers, starting at 1.7K at the end of March and dipping to 187 in late May before recovering to around 1.1K by mid-June. The app's active users showed a similar pattern, with numbers rising from 2.5K in late March to a peak of about 2.5K by mid-June.
For more detailed insights and data, visit Sensor Tower.
