Top 5 Apparel Apps on Android in France: Q2 2022 Performance

In Q2 2022, the top 5 apparel apps on the Android platform in France demonstrated varied performance in terms of downloads and active users. Here’s a closer look at the trends for each app, based on Sensor Tower data.

SHEIN-Shopping Online had a strong presence with weekly downloads peaking at around 64.7K in mid-April. Downloads saw a decline towards the end of the quarter, settling at approximately 37.5K in the last week of June. The app maintained high weekly active users, starting at 1.25M in late March and peaking at 1.44M in mid-May before ending the quarter at 1.26M.

Zalando – online fashion store experienced a steady decline in weekly downloads, starting from 35.9K in early April and dropping to around 16.3K by the end of June. Weekly active users showed some fluctuations, peaking at 488K in early May and slightly stabilizing around 469K in the final week of June.

Nike: Shoes, Apparel & Stories saw its weekly downloads peak at 19.1K in early May, with a gradual decline to 10.9K by the end of June. The app had a noticeable increase in weekly active users, starting at 127K in late March and peaking at 169K in mid-May, before ending the quarter at approximately 139K.

bonprix - fashion & style had a significant peak in weekly downloads, reaching around 18.3K in mid-May. However, downloads decreased sharply towards the end of the quarter, dropping to about 2K in late June. The app's weekly active users mirrored this trend, peaking at 109K in mid-May and falling to approximately 77K by the end of June.

CIDER - Clothing & Fashion also showed fluctuating weekly downloads, peaking at 13.8K in early May and declining to around 5.4K by the end of June. Weekly active users increased steadily, starting at 12.6K in late March and peaking at 25.3K in mid-May before stabilizing around 19.3K by the end of June.

For more detailed insights and data, visit Sensor Tower.