AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in Spain for Q2 2022
In Q2 2022, the top 5 apparel apps on Android in Spain demonstrated varied trends in downloads and active users, with some seeing significant engagement shifts.
The second quarter of 2022 saw diverse performance trends among the top 5 apparel apps on the Android platform in Spain. Here's a closer look at their weekly downloads and active user metrics.
SHEIN-Shopping Online experienced a notable fluctuation in weekly downloads, peaking at around 95K in mid-April. Despite a gradual decline towards the end of the quarter, the app maintained a strong presence with downloads stabilizing at approximately 44K by the end of June. Active users for the app showed a steady increase from 1.3M to nearly 1.7M in mid-May, before slightly declining to about 1.5M by the end of the quarter.
Zalando – online fashion store had consistent weekly downloads, starting at close to 30K and ending at around 23K. Active users remained relatively stable throughout the quarter, with a slight increase observed towards the end, reaching approximately 360K.
Nike: Shoes, Apparel & Stories saw a modest download range, starting at 15K and stabilizing around 11K by the end of June. Active users exhibited a steady pattern, starting at around 84K and peaking at 106K in mid-May, before stabilizing around 87K towards the end of the quarter.
Zara maintained a steady download rate with a notable spike to 22K in the week of June 20. Active users rose significantly from approximately 190K to 271K during the same period, indicating a strong engagement with the app.
H&M - we love fashion demonstrated a steady increase in weekly downloads, peaking at around 16K in mid-June. Active users also saw an upward trend, starting at 398K and reaching up to 488K by the end of June.
These insights are based on data from Sensor Tower, which provides more detailed analytics and trends for app performance.