AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in Denmark Q2 2022
An overview of the performance of the top 5 apparel applications on the Android platform in Denmark during the second quarter of 2022, based on weekly downloads and active users.
In Q2 2022, the top 5 apparel applications on the Android platform in Denmark showcased varied performance in terms of weekly downloads and active users. Here’s a detailed look at their trends:
SHEIN-Shopping Online saw a steady increase in weekly downloads, peaking at around 3.6K in mid-April before gradually declining to approximately 1.7K by the end of June. The active users fluctuated slightly but remained relatively stable, starting at 24.8K at the end of March and ending at about 24.1K in late June.
Zalando – online fashion store experienced a consistent download rate with minor fluctuations, reaching a high of 2.2K downloads in mid-April and tapering off to about 1.3K by the end of June. Active users showed a slight dip from 66K at the start of April to around 63.4K by the end of June, with some variability in between.
ABOUT YOU Online Fashion Shop had a notable increase in weekly downloads, spiking to 2K in early June. However, downloads decreased to about 1.2K by the end of the quarter. Active users demonstrated a gradual increase, starting at 9.3K at the end of March and peaking at approximately 11.4K in mid-June before slightly declining to 9.7K by the end of June.
H&M - we love fashion showed a relatively stable download rate, peaking at 1.6K in late April before decreasing to around 1K by the end of June. Active users increased from 33.7K at the end of March to a peak of 39.9K in mid-June, ending the quarter at approximately 39.4K.
JD Sports exhibited a steady increase in downloads, starting at 417 at the end of March and reaching 517 by the end of June. Active users maintained a consistent level, starting at 2.4K and ending at around 2.6K, with minor fluctuations throughout the quarter.
These insights into the performance of the top 5 apparel apps on Android in Denmark during Q2 2022 are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.