Top 5 Apparel Apps on Android in Germany: Q2 2022 Performance

Throughout the second quarter of 2022, the top 5 apparel apps on the Android platform in Germany demonstrated varied performance in terms of downloads and active users. Here’s a closer look at the trends for Trendyol - Online Alışveriş, SHEIN-Shopping Online, Zalando – online fashion store, H&M - we love fashion, and ABOUT YOU Online Fashion Shop.

Trendyol - Online Alışveriş saw fluctuations in its weekly downloads, peaking at around 79K in early May and dipping to approximately 12K by the end of June. The app's active users ranged from 115K to 132K, showing a general upward trend with slight variations.

SHEIN-Shopping Online maintained relatively stable download numbers, hovering between 31K and 42K throughout the quarter. The app’s weekly active users peaked at about 652K in mid-May before slightly declining to around 583K by the end of June.

Zalando – online fashion store experienced consistent weekly downloads, with numbers ranging from 25K to 37K. The active user count varied significantly, peaking at over 618K in early May and then dipping to approximately 464K by late May, before stabilizing around 476K towards the end of June.

H&M - we love fashion had a steady download rate, reaching a peak of 27K in early May and maintaining around 15K to 17K downloads per week towards the end of June. The app’s active users ranged from 341K to 421K, with notable peaks in early May and mid-June.

ABOUT YOU Online Fashion Shop showed significant variation in weekly downloads, peaking at 61K in mid-May before dropping to around 9K by late June. The active user count saw a substantial increase from approximately 158K in late March to about 241K in mid-May, before gradually declining to around 151K by the end of June.

These insights into the performance of the top apparel apps on Android in Germany during Q2 2022 highlight the dynamic nature of user engagement and app popularity. For more detailed insights and data, visit Sensor Tower.