AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in Central America: Q2 2022 Performance
Explore the performance of the top 5 apparel apps on Android in Central America during Q2 2022, including download and active user trends.
The second quarter of 2022 saw notable trends in the performance of the top 5 apparel apps on the Android platform in Central America. Here's a closer look at their weekly downloads and active users, based on data from Sensor Tower.
SHEIN-Shopping Online maintained a strong presence with weekly downloads peaking at approximately 334K in mid-April. However, there was a gradual decline towards the end of June, ending at around 234K downloads. Active users for the app ranged from 3.3M to 3.5M, with a notable increase in late May reaching 3.6M.
Nike: Shoes, Apparel & Stories showed a consistent upward trend in weekly downloads, reaching a high of about 131K at the end of May. Active users mirrored this trend, starting at 321K in late March and peaking at 386K in early June.
adidas: Shop Shoes & Clothing experienced significant growth in weekly downloads, especially in late May and early June, peaking at approximately 62K. Active users also saw a steady increase from around 155K in late March to 235K in early June.
Cuidado con el Perro had more stable download numbers, fluctuating between 14K and 19K weekly. Active users for the app ranged from 41K to 52K, showing minor variations throughout the quarter.
H&M - we love fashion saw a peak in weekly downloads at about 17K in mid-May. Active users for the app increased from 204K in late March to 234K in mid-May, with a slight drop towards the end of June.
These insights highlight the competitive landscape of apparel apps in Central America. For more detailed analytics and insights, visit Sensor Tower.
