AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in Belarus Q2 2022
A look at the performance of the top 5 apparel apps on Android in Belarus during Q2 2022, highlighting trends in downloads and active users.
In Q2 2022, the top 5 apparel apps on the Android platform in Belarus showcased varied performance trends in terms of weekly downloads and active users. Here’s a snapshot of their performance based on data from Sensor Tower.
SHEIN-Shopping Online experienced fluctuations in its weekly downloads, starting at around 992 downloads in late March and gradually declining to 572 by the end of June. Despite the decrease in downloads, weekly active users remained relatively stable, ranging from approximately 23.9K to 24.3K throughout the quarter.
BERSHKA: Fashion & trends saw a notable increase in weekly downloads towards the end of the quarter. Downloads surged from 173 in late March to a peak of 706 in the week of June 20. Similarly, weekly active users showed an upward trend, growing from 5.8K at the start of the quarter to around 6.5K by mid-June.
Trendyol - Online Alışveriş displayed a steady rise in weekly downloads, particularly in June, where it reached a high of 565 downloads. Weekly active users followed a similar pattern, increasing from 7.9K in late March to 9.5K by mid-June, before slightly dipping to 8.6K at the end of the quarter.
Banggood - Online Shopping experienced a significant growth in weekly downloads in June, peaking at 483 downloads in the week of June 13. Weekly active users also increased, rising from 2.6K in late March to a high of 2.8K in mid-June.
Zara saw stable weekly downloads with minor fluctuations, starting at 203 downloads in late March and ending at 172 by the end of June. Weekly active users remained relatively consistent, ranging from 3.9K at the start of the quarter to around 3.4K by the end of June.
For more detailed insights and data on app performance, visit Sensor Tower.
