AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in Brazil - Q2 2022
An overview of the top 5 apparel apps on Android in Brazil for Q2 2022, including download, revenue, and active user trends.
In the second quarter of 2022, the top 5 apparel apps on the Android platform in Brazil showcased varied performance in terms of downloads and active users. Below is a detailed look at how each app fared during this period, with insights derived from Sensor Tower data.
SHEIN-Shopping Online maintained a strong presence with weekly downloads fluctuating between 560K and 768K. The highest number of downloads was observed during the week of June 13, reaching 768K. Active users for SHEIN also showed a positive trend, growing from 7.3M in late March to a peak of 8.9M by mid-June.
PatPat - Kids & Baby Clothing saw a significant rise in weekly downloads, particularly in May where downloads peaked at 158K during the week of May 16. Active users mirrored this growth, increasing from 58.5K in late March to a peak of 294K in mid-May before stabilizing around 165K by the end of June.
C&A Pay experienced a steady climb in weekly downloads, with a notable peak of 84.4K in the first week of June. The app's active user base also grew consistently, starting from 142K in late March and reaching a high of 293K by mid-June.
adidas: Shop Shoes & Clothing had a more modest performance compared to other apps. Weekly downloads ranged from 15.4K to 24.4K, with the highest downloads occurring in the last week of May. The number of active users remained relatively stable, averaging around 140K to 150K throughout the quarter.
Zara saw its weekly downloads increase significantly towards the end of the quarter, peaking at 32.9K during the week of June 20. Active users for Zara also showed a positive trend, rising from 71.8K in late March to 102K by mid-June.
These insights highlight the dynamic performance of apparel apps in Brazil on the Android platform during Q2 2022. For more detailed insights and data, visit Sensor Tower.
