Top 5 Apparel Apps on Android in Belgium: Q2 2022 Performance

During the second quarter of 2022, the top 5 apparel applications on the Android platform in Belgium showed varied performance in terms of downloads and active users. Here’s a closer look at each app's metrics, based on Sensor Tower data.

SHEIN-Shopping Online saw its weekly downloads fluctuate, peaking at approximately 15.8K in the week of May 30. The app maintained a steady weekly active user base, starting at around 102K and reaching a high of 124K in mid-May before slightly declining to about 115K by the end of June.

Zalando – online fashion store experienced a consistent increase in weekly downloads, beginning at 4.8K and reaching around 8K by the end of June. Active users also showed a positive trend, starting at 165K and climbing to approximately 181K during the same period.

H&M - we love fashion had its weekly downloads peak at 6.5K in mid-April but saw a decline to around 2.9K by the end of June. However, weekly active users showed an overall positive trend, starting at 84K and peaking at approximately 103K in the third week of June.

bonprix - fashion & style experienced a decline in weekly downloads, starting at 3.9K and dropping to 748 by the end of June. Weekly active users also decreased, from 26.8K at the beginning of the quarter to about 23.4K by the end of June.

Nike: Shoes, Apparel & Stories showed a gradual decline in weekly downloads, starting at 2K and falling to approximately 1.7K by mid-June. Despite this, the weekly active users remained relatively stable, fluctuating around the 21K mark throughout the quarter.

For more detailed insights and data, you can visit Sensor Tower.