Top 5 Apparel Apps on Android in Austria Q2 2022

In the second quarter of 2022, Austria's top 5 apparel apps on the Android platform revealed intriguing patterns in weekly downloads and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

SHEIN-Shopping Online saw a consistent increase in weekly downloads, starting at approximately 3K in late March and peaking at 3.9K by the end of May. The app maintained a steady number of weekly active users, fluctuating between 29.1K and 34.1K throughout the quarter.

Zalando – online fashion store had a stable download rate, with weekly figures ranging from 2.8K to 3.4K. Active users showed a positive trend, growing from 64.6K at the end of March to about 67.5K in late June.

ABOUT YOU Online Fashion Shop experienced a notable spike in downloads in mid-May, reaching 11.3K, before stabilizing around 1.2K to 2.6K in the following weeks. Active users peaked at 28.9K in mid-May, then gradually decreased to 18.4K by the end of June.

H&M - we love fashion exhibited varied download numbers, with a high of 3.8K in early May and a low of 1.9K in mid-June. The app's active users increased from 53.4K at the start of the quarter to a high of 60.1K in mid-May, then slightly decreased to around 54.9K by the end of June.

bonprix - fashion & style showed a steady climb in weekly downloads, peaking at 1.8K twice, once in early May and again in late June. Active users remained relatively stable, hovering between 12.8K and 17.1K throughout the quarter.

These insights demonstrate the dynamic landscape of apparel apps in Austria for Q2 2022. For more detailed analytics and trends, visit Sensor Tower.