AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Android in Argentina: Q2 2022 Performance
Discover the performance trends of the top 5 apparel apps on Android in Argentina during Q2 2022, featuring insights on downloads and active users.
The second quarter of 2022 saw notable activity among the top 5 apparel apps on the Android platform in Argentina. Here's a detailed look at their performance based on Sensor Tower data.
adidas: Shop Shoes & Clothing experienced significant growth in weekly downloads, starting at 13.4K in late March and peaking at 33.6K in the week of June 6. Active users also saw a steady increase, rising from 129K in late March to a high of 176K by mid-June.
SHEIN-Shopping Online maintained a consistent download rate, initially at 3.2K in late March and ending the quarter at nearly 4.9K in the final week of June. Active user numbers showed a gradual upward trend, moving from 59.5K at the start of the quarter to 66.5K by late June.
FARFETCH - Shop Luxury Fashion had a mixed quarter. Downloads surged to 4.9K in late May but dropped sharply to 72 by the end of June. Active users followed a similar pattern, peaking at 6.9K in late May before declining to 1.9K by the end of the quarter.
Zara saw a significant spike in downloads, particularly in the week of June 20, reaching 6.5K. Active user numbers increased from 12.5K in late March to 19.6K in mid-June, before settling at 13.9K by the end of the quarter.
PatPat - Kids & Baby Clothing showed a consistent increase in both downloads and active users. Downloads rose from 238 in late March to a peak of 2.4K in early June. Active users followed suit, growing from 2.5K to 5.9K by early June, before slightly decreasing to 4.7K at the end of the quarter.
These insights are derived from Sensor Tower data, and more detailed analytics can be found there. The performance trends of these top apparel apps highlight the dynamic nature of the market and user engagement in Argentina.
