Top 5 Apparel Apps on Android in Africa - Q2 2022

Explore the performance trends of the top 5 apparel apps on Android in Africa during Q2 2022, based on data from Sensor Tower. For more in-depth insights, visit Sensor Tower.

SHEIN-Shopping Online experienced a decline in weekly downloads, starting at around 110K in late March and dropping to about 75K by the end of June. However, weekly active users showed a more stable trajectory, peaking at approximately 879K in early June before settling at around 800K by the quarter's end.

Zara saw a fluctuating pattern in its weekly downloads, beginning at roughly 7.7K in late March and reaching a peak of about 13.5K in mid-June. The app's weekly active users also displayed variability, peaking at around 92.6K in late June.

Max Fashion - ماكس فاشون had a variable download trend, with numbers ranging from approximately 7.2K to 11.6K, before stabilizing around 8K by the end of June. Weekly active users for the app saw a peak of around 34.8K in mid-April, before settling to approximately 28.2K by the end of the quarter.

Town Team showed a consistent pattern in weekly downloads, starting at around 6.7K in late March and maintaining a range between 4.1K and 8.1K throughout the quarter. The app's weekly active users maintained stability, peaking around 17.7K in early April and finishing the quarter at approximately 16.3K.

H&M MENA - Shop Fashion Online experienced a decline in weekly downloads, starting at around 11K in late March and dropping to about 4.5K by mid-June, before a slight recovery to 5.7K by the end of June. Weekly active users for the app showed a slight downward trend, peaking at around 65.6K in early April and ending the quarter at approximately 54.5K.

For more detailed insights and trends, visit Sensor Tower.