Top 5 Utilities Apps in Sweden: Q1 2022 Performance Review

In the first quarter of 2022, BankID säkerhetsapp, Google, Google Chrome, Freja, and Themes: Color Widgets, Icons showed unique trends in Sweden. Below is a breakdown of their performance based on data from Sensor Tower.

BankID säkerhetsapp experienced a fluctuation in weekly downloads, starting at 21.4K in late December and peaking at 22.6K in early January. The weekly downloads then saw a gradual decline, reaching a low of 13.4K in mid-February before slightly recovering to 16.8K by the end of March. The active user base remained relatively stable, fluctuating between 5.1M and 5.3M throughout the quarter.

Google saw a gradual decline in weekly downloads, starting from 8.2K at the end of December to 7.2K by the end of March. Active users remained steady, ranging from 1.9M to 2M, showing a slight increase towards the end of the quarter.

Google Chrome had stable weekly downloads, starting at 6.9K in late December and peaking at 7.9K in early January. Although there was a small dip mid-quarter, the downloads ended at 7.5K by the end of March. The active user base for Google Chrome also remained stable, hovering around 2.7M throughout the quarter.

Freja had a mixed performance in weekly downloads, starting at 10.1K in late December and peaking at 11.2K in early January. Downloads then declined to 5.5K by mid-March before recovering slightly to 5.7K by the end of the quarter. The active user base showed a downward trend, starting from 11K and dropping to 7.2K by the end of March.

Themes: Color Widgets, Icons exhibited notable fluctuations in weekly downloads, starting at 3.5K in late December and peaking at 9.5K in early January. A significant drop followed, with downloads reaching a low of 478 by the end of March. Despite the fluctuations in downloads, the app managed to maintain an active user base, ranging between 3.8K and 11.8K, with a slight decline towards the end of the quarter. Additionally, the app's weekly revenue showed a peak of $510 in late February, with fluctuations throughout the rest of the quarter.

These trends highlight the dynamic nature of the utilities app market in Sweden. For more detailed insights and data, visit Sensor Tower.