AI Insights · Timothy · April 2022
Top 5 Shopping Apps in South Africa Q1 2022 Performance
Discover the performance trends of the top five shopping apps in South Africa during Q1 2022, including downloads and active user metrics.
The first quarter of 2022 showed significant trends for the top five shopping apps in South Africa on a unified platform. Below is an overview of their performance based on the data from Sensor Tower.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting at around 24.9K at the end of December and climbing to approximately 91.2K by the end of March. The most significant spike occurred in mid-March, reaching a peak of about 110.6K downloads. The app also saw a steady rise in weekly active users, growing from 384.7K in late December to 504.1K by the end of March.
Takealot - Mobile Shopping App maintained a relatively stable weekly download rate, starting at 33.5K and ending the quarter with 42.4K. The app's weekly active users showed fluctuations, peaking at 526.9K in late January and experiencing a slight dip mid-quarter before finishing strong at 526.8K in late March.
Pick n Pay asap! saw an upward trend in weekly downloads, starting at 10.9K and ending at 22.2K. The increase was more pronounced from late February onwards. Active users also saw growth, beginning at 51.1K and reaching 58.9K by the end of March, with a peak of 61.5K in late February.
Checkers Sixty60 showed a steady increase in weekly downloads, starting from 16.5K in late December and reaching 24.9K by the end of March. The app's weekly active users also saw a consistent rise, starting at 214K and growing to 244.5K by the end of the quarter.
Superbalist.com | Fashion App exhibited a steady climb in weekly downloads, beginning at 14.5K and ending at 24.1K. The trend was particularly strong in February and March. The app's weekly active users also increased from 124K in late December to 137.6K by the end of March.
These insights illustrate the dynamic landscape of shopping apps in South Africa during Q1 2022. For more detailed analysis, visit Sensor Tower.