AI Insights · Timothy · April 2022
Top 5 Shopping Apps in Tunisia: Q1 2022 Performance Overview
Discover the performance trends of the top 5 shopping apps in Tunisia during Q1 2022. This article provides insights into downloads, active users, and revenue for each app.
During the first quarter of 2022, the top 5 shopping apps in Tunisia showcased varying performance trends across downloads, active users, and revenue. This analysis, based on data from Sensor Tower, highlights the key metrics for JUMIA Online Shopping, Alibaba.com - B2B marketplace, mymg.tn, SHEIN-Shopping Online, and Lyst: Shop Fashion Brands.
JUMIA Online Shopping experienced a significant increase in weekly downloads, starting at 14.1K in late December 2021 and peaking at approximately 21.5K in the week of March 21. Active users mirrored this positive trend, growing from 174.8K to around 196.2K over the quarter.
Alibaba.com - B2B marketplace showed a steady rise in weekly downloads, beginning at 3.4K in late December and reaching 10.7K by the end of March. Active users fluctuated slightly but generally maintained a robust presence, with numbers ranging from 143.2K to 185.9K throughout the quarter.
mymg.tn saw a promising start despite being released in April 2022. Weekly downloads surged from 13.3K in mid-March to nearly 19.8K in the week of March 21.
SHEIN-Shopping Online had a modest yet consistent performance in weekly downloads, growing from 1.8K in early January to nearly 3K by the end of March. Active users also demonstrated a steady increase, rising from 20.9K to 23.9K during the same period.
Lyst: Shop Fashion Brands experienced a notable spike in weekly downloads, particularly in mid-February when downloads peaked at 6K. Active users followed a similar trend, peaking at approximately 9.1K in the week of February 21.
For more detailed insights and data, visit Sensor Tower.
