AI Insights · Timothy · April 2022
Top 5 Shopping Apps in South America Q1 2022
Discover the performance trends of the top 5 shopping apps in South America for the first quarter of 2022, including metrics on downloads and active users.
The first quarter of 2022 witnessed notable performance trends among the top 5 shopping apps in South America. Below, we delve into the specifics of each app's weekly downloads and active users, as provided by Sensor Tower.
Shopee Brasil - Frete Zero saw a strong start with weekly downloads peaking at approximately 1.76M in early January. This number remained relatively stable throughout the quarter, with minor fluctuations, ending March with around 1.56M weekly downloads. The app's active user base also demonstrated a steady rise, starting from around 19.6M in late December and reaching over 23.7M by mid-March.
SHEIN - Shopping Online experienced a significant increase in weekly downloads, starting at approximately 510K in late December and peaking at over 1M by the end of March. The app's active users mirrored this growth, rising from around 8.6M to over 12M within the same period.
Mercado Libre: Compras Online maintained a consistent download rate, beginning with around 544K weekly downloads and peaking at 754K mid-March. Active users saw a slight increase over the quarter, starting at approximately 29.8M and ending near 30.7M.
Americanas: Compras Online had a notable increase in weekly downloads in the first half of the quarter, peaking at approximately 588K in mid-January. However, the numbers saw a decline thereafter, settling at around 418K by the end of March. The active users followed a similar trend, starting from around 10.9M in late December, peaking at over 12.9M in early January, and then stabilizing around 11.1M by the end of March.
Lastly, Magalu: compras com descontos showed a varied pattern in weekly downloads, starting at approximately 348K in late December and experiencing fluctuations, peaking at 373K mid-March. The active user base showed a gradual increase, starting from around 5.4M and reaching over 5.8M by mid-March.
These insights highlight the dynamic nature of the shopping app market in South America. For more detailed insights, visit Sensor Tower.
