Top 5 Shopping Apps on Unified Platform in Russia Q1 2022

In Q1 2022, the top 5 shopping apps in Russia showcased varied performance trends on a unified platform. Here's a closer look at their weekly downloads and active user metrics.

Озон: онлайн интернет-магазин saw its weekly downloads fluctuate throughout the quarter. Starting at 335K in late December, downloads peaked at 470K during the week of February 7 before gradually declining to 247K by the end of March. Active users for the app remained relatively stable, starting at 21.6M in late December, peaking at 22.5M in mid-March, and ending at 21M by the end of the quarter.

AliExpress: Интернет-магазин experienced a significant increase in weekly downloads at the beginning of the quarter, reaching a high of 724K in early February. However, by the end of March, downloads had decreased to 143K. The app's active users followed a similar trend, rising from 5.2M in late December to 6.9M in early February, before declining to 5.1M by the end of the quarter.

WILDBERRIES maintained a steady download rate throughout the quarter, with weekly downloads ranging between 332K and 409K. Active user numbers were notably high, starting at 24.8M in late December and peaking at 28.2M in early March, before slightly decreasing to 26.5M by the end of March.

Кошелёк: карты, кэшбэк, оплата displayed a downward trend in weekly downloads, starting at 458K in late December and dropping to 130K by the end of March. Active users mirrored this trend, beginning at 3.6M and ending at 3M over the same period.

Яндекс Маркет: магазин онлайн showed growth in weekly downloads, starting at 113K in late December and increasing to 211K by the end of March. Active users also saw an upward trajectory, beginning at 6.1M and reaching 7.4M in early March, before slightly declining to 6.5M by the end of the quarter.

These insights provide a snapshot of the performance of the top shopping apps in Russia during Q1 2022. For more detailed data and analysis, visit Sensor Tower.